Privacy Policy（隐私政策）

Effective Date: May 24, 2026

Company: Xufang Style（重庆须芳服饰有限公司）

This Privacy Policy describes how we collect, use, store, protect and disclose your personal information when you visit or make a purchase on our website https://xufangstyle.com (the “Site”). It also explains your rights under applicable data protection laws (including GDPR, CCPA and local privacy laws).

By using our Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information that you voluntarily provide to us, as well as certain information automatically collected when you use the Site.

1.1 Personal Information You Provide

Full name
Email address
Phone number / WhatsApp
Shipping and billing address
Company name (for wholesale buyers)
Order details, payment information (processed by secure third-party payment providers)

1.2 Automatically Collected Information

IP address, browser type, device information
Pages visited, time spent, referring URLs
Language preferences, location (general, not precise)
Cookies and similar tracking technologies

We do not collect sensitive personal data (such as ID numbers, race, religion, health information) unless required by law.

2. How We Use Your Information

We use your information only for the purposes stated in this policy:

Process and fulfill your orders (shipping, invoicing, customer service)
Communicate with you (order updates, support replies, wholesale inquiries)
Improve our website, products and user experience
Send marketing emails (only with your explicit consent; you may unsubscribe anytime)
Prevent fraud, secure transactions, and comply with legal obligations

We will not sell, rent or lease your personal information to any third parties for commercial purposes without your explicit consent.

3. Cookies & Tracking Technologies

Our Site uses cookies and similar tools (such as web beacons, pixels) to improve your browsing experience and analyze traffic.

Necessary cookies: Required for website function (cannot be disabled)
Analytics cookies: Google Analytics (anonymous traffic data)
Marketing cookies: Facebook Pixel / Google Ads (opt-in only)

You may disable cookies in your browser settings.

4. Data Sharing & Third Parties

We do not share your personal data except with trusted service providers who assist our business, subject to strict data protection agreements:

Payment processors (e.g., PayPal, Stripe)
Logistics & shipping providers
Website hosting & security services
Analytics tools (Google Analytics, Facebook Pixel — data anonymized where possible)

We do not share your data with third-party advertisers without your consent.

5. Data Security

We take reasonable and industry-standard security measures to protect your personal information:

SSL encryption (HTTPS)
Secure server hosting, regular updates
Limited employee access to personal data
Payment data handled exclusively by PCI-compliant payment providers

However, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary:

Order data: Retained for accounting, tax and legal purposes (usually 7 years)
Marketing consent: Retained until you unsubscribe or request deletion
Anonymous analytics data: Retained in aggregated, non-identifiable form

You may request deletion of your personal data (see Section 8).

7. International Data Transfers

Our company is located in China. Your personal data may be transferred to and processed in China or other countries where our service providers operate.

By using our Site, you consent to such international transfers in compliance with applicable laws.

8. Your Rights（GDPR / CCPA）

Depending on your location, you may have the following rights:

Access: Request a copy of your personal data we hold
Correction: Update inaccurate or incomplete information
Deletion: Request deletion of your personal data (“right to be forgotten”)
Restriction: Request restriction of data processing
Data portability: Request transfer of your data to another controller
Withdraw consent: Opt out of marketing emails anytime
Complaint: Contact a data protection authority if you believe we violate privacy laws

To exercise any of these rights, contact us at:

Email: 88xufang@gmail.com

WhatsApp: +86-134-22127976

9. Children’s Privacy

Our website is intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal data, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top will be revised accordingly. We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or your personal data, please contact us:

Xufang Style (Chongqing Xufang Clothing Co., Ltd.)

Email: 88xufang@gmail.com

WhatsApp: +86-134-22127976

Address: Building A7, No.7 Zizhu Avenue, Liangping Industrial Park, Shuanggui Subdistrict, Liangping District, Chongqing

Website: https://xufangstyle.com