Understanding MOQ: A Guide for New Clothing Brands

Published: September 2026 | 5 min read

MOQ (Minimum Order Quantity) is one of the biggest hurdles for new fashion brands. Here’s what you need to know.

What is MOQ?

MOQ is the minimum number of pieces a factory will produce in one order. It exists because factories have fixed setup costs per production run.

Typical MOQs by Category

• T-shirts / basics: 100-300 pcs
• Dresses / outerwear: 100-200 pcs
• Footwear: 50-100 pairs
• Bags / accessories: 50-100 pcs

How to Reduce Your MOQ

Use stock fabrics, combine colors across styles, start with ODM styles, or pay a small surcharge for smaller orders.

Flexible MOQs Available

At Xufang Style, MOQs start from 100 pieces for apparel and 50 pieces for bags. Get a quote →